On the streets of Tokyo couples fashion is a truly a commitment!

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You never want to be seen wearing the same thing as someone else. In Tokyo, we break those rules! Street-style for couples is a huge trend! In this episode you can see the subtle art of creating perfect couple styling from the streets of Tokyo and from celebrity couple-style icons Peco and Ryuchell! We even have Ryuchell in the studio answering questions about how to achieve the couple-styling looks that dreams are made of. PLUS! The finalists of the My Kawaii Personal Style Contest 2017 are revealed!

Kawaii International is a direct link to Tokyo, the most fashion forward city in the world.
On the first and second Friday of every month a new episode is uploaded to our FREE video-on-demand site. Be sure to visit the NHK World YouTube channel for sneak previews and exclusive content!
Born in Japan, Kawaii began as a simple concept of being cute. Now, Kawaii has evolved into a mindset, philosophy, and lifestyle that has become a global phenomenon. Kawaii culture knows no boundaries. No matter your age, race, gender, orientation, or religion, Kawaii culture can be applied to your life.
From our headquarters in Shibuya, our mission is to share the latest trends in fashion and pop-culture celebrating the message of Kawaii culture.
Watch, learn, and create.
Be yourself, be Kawaii!


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