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In this episode of Kawaii International we delve into the world of retro Kawaii. You’ll see artwork made from vintage records, and century-old cosmetic packaging that’s still on the shelves! Meet a young illustrator who proves that life imitates art. Oh, we haven’t forgotten the gamers! The ladies in the studio play an 8-bit game but, plot twist, it’s brand new!
Kawaii International is a direct link to Tokyo, the most fashion forward city in the world.
On the first and second Friday of every month a new episode is uploaded to our FREE video-on-demand site. Be sure to visit the NHK World YouTube channel for sneak previews and exclusive content!
Born in Japan, Kawaii began as a simple concept of being cute. Now, Kawaii has evolved into a mindset, philosophy, and lifestyle that has become a global phenomenon. Kawaii culture knows no boundaries. No matter your age, race, gender, orientation, or religion, Kawaii culture can be applied to your life.
From our headquarters in Shibuya, our mission is to share the latest trends in fashion and pop-culture celebrating the message of Kawaii culture.
Watch, learn, and create.
Be yourself, be Kawaii!