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They say cat’s have 9 lives and we are living for it! Whether or not you’re a “cat person,” you’d better get used to our furry friends. We’ll give you the lowdown on all things feline. Clothes, accessories, food, and entire bookshops dedicated to cats! You’ll even meet celebrity cats, taking the Internet by storm! Kaiju can have a seat because these days, cats are the big thing, here in Japan!
Kawaii International is a direct link to Tokyo, the most fashion forward city in the world.
On the first and second Friday of every month a new episode is uploaded to our FREE video-on-demand site. Be sure to visit the NHK World YouTube channel for sneak previews and exclusive content!
Born in Japan, Kawaii began as a simple concept of being cute. Now, Kawaii has evolved into a mindset, philosophy, and lifestyle that has become a global phenomenon. Kawaii culture knows no boundaries. No matter your age, race, gender, orientation, or religion, Kawaii culture can be applied to your life.
From our headquarters in Shibuya, our mission is to share the latest trends in fashion and pop-culture celebrating the message of Kawaii culture.
Watch, learn, and create.
Be yourself, be Kawaii!